Guinness Good for you?

22 Apr

Studies claim that Guinness can be beneficial to the heart. A pint of the black stuff a day may work as well as a low dose aspirin to prevent heart clots that raise the risk of heart attacks. Researchers found that “‘antioxidant compounds’ in the Guinness, similar to those found in certain fruits and vegetables, are responsible for health benefits because they slow down the deposit of harmful cholesterol on the artery walls.”

Guinness ran an advertising campaign in the 1920s which stemmed from market research – when people told the company that they felt good after their pint, the slogan was born – “Guinness is Good for You”. Guinness was told to stop using the slogan decades ago – and the firm still makes no health claims for the drink. This type of advertising for alcoholic drinks that implies improved physical performance or enhanced personal qualities is now prohibited in Ireland. Diageo, the company that now manufactures Guinness, says: “We never make any medical claims for our drinks.”

The production of Guinness, as with many beers, involves the use of isinglass made from fish. Isinglass is used as a fining agent for settling out suspended matter in the vat. The isinglass is retained in the floor of the vat but it is possible that minute quantities might be carried over into the beer.Image

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